What is Trainers Alliance International?

Simply put, Trainers Alliance International (TAI) is a consortium of expert trainers and coaches who love to share their knowledge with others who will use it.

Our services include:
• Seminars and Workshops
• General Session and Keynote Speeches
• Breakout Sessions
• Group and Individual Coaching
• Consulting

Legally, TAI is organized as an L.L.C. in Colorado, USA.

You benefit from TAI by:

• Having a single contact point for all of your training needs and

• Using our Curriculum Specialists to lead you through a needs analysis to discover your training and needs and who best to perform those services. Rather than having dozens of trainers or coaches approaching you, you will have one contact, reducing your time expended in selecting the proper training and perhaps avoiding a few missteps.

In addition to our member instructors, we are in a position to recommend many others to best cover your training needs.

TAI started by working with small and medium sized businesses and corporations. We have trainers who have taught in the very largest corporations of the nation, and some who have specialized in small groups. Some of our trainers have traveled world-wide to train. To better serve everyone, TAI recently added public seminars to our catalog, addressing the needs of individuals as well as companies.

Please take a look at our web-site www.TrainersAllianceIntl.com, especially at the home and trainers pages. You can also subscribe to our free monthly newsletter, order a free course catalog and register for upcoming seminars and workshops.

Please call us at 303-895-3850 and arrange a complementary needs analysis session with one of our Curriculum Specialists to determine how Trainers Alliance International can help you with your company’s training needs.

I’m NOT a Salesperson– The Hard Sell vs. The New Model
By Hugh Liddle

I often hear people insist that they are not salespeople, as if it was something to be ashamed of. In all likelihood, this is because they have encountered a salesperson who has not evolved into the new model of sales. The day of the hard sell, arm twisting, arguing and hit and run selling is long gone, and yet some salespeople and sales trainers still hold on to the old way of selling.

The new model is all about building long-term relationships with clients and prospects rather than making a sale and disappearing. It is about finding out what the prospect needs and wants and supplying it rather than trying to sell a product or service that is not a fit. It is about becoming a partner with the prospect in finding solutions to a problem or narrowing the gap between where the prospect is and where he or she would like to be rather than trying to find a way to separate the prospect from his or her money.

Think about a time when you were “hard-sold”. How did it FEEL? One of my students described those feelings as “icky”. That’s why many people don’t want anyone to think they are salespeople. It is also why many salespeople are not assertive and confident when they make a call or when it’s time to ask for a sale or to answer an objection and help the prospect buy. They don’t want their prospects to experience that “icky” feeling. The result is often that the sales process does not come to a successful conclusion. That is a disservice to the salesperson, to the company being represented and most of all to the prospect, who may want, and more importantly, truly need the salesperson’s product or service.

The solution to this challenge begins with attitude. When we go out to sell, our focus MUST be outward directed — toward the prospect’s needs and welfare, not toward our own needs and desire for commission.

I welcome your comments, questions and stories about old style versus new style sales and your feelings about encounters of both kinds.

Good Selling,

Hugh